Yet more missed opportunities by UDE/Konami ...

[djp952]

Ugh. I went to Target at lunch to grab a copy of Cars on DVD before they all ran out, and once again I see the marketing failure in action.

THAT STORE WAS PACKED FULL OF KIDS TODAY. Oh my goodness, little ones all kinds of up and down the aisles. They had the TCG area completely swarmed, and you know what they were doing? Complaining that the only new thing to buy was the Dino Structure.

Man, election day would be the greatest day to set up a TCG kiosk in these stores. Get those new e-hero boxes out and in the store before hand! You'll sell a TON more of them!!

I peeked in there, pointed out the 'coming soon' e-hero stuff on the board and asked if they would buy that if it was in the store. Most of them said yes. (Then I suggested some alternate purchases for them, like opting for the Cyber Dragon tin over Neos. That didn't go over too well. I guess E-Heros really are the snizzitz for the younger crowd.)

There are so many ways to reach kids, why can't they lock in on any of them???? More and more sales = more and more support from Japan, at least in my fantasy world.

 

[english chef]

Man, election day would be the greatest day to set up a TCG kiosk in these stores. Get those new e-hero boxes out and in the store before hand! You'll sell a TON more of them!!

I just assumed that the political parties have tied up all the advertising agencies at this time...

But you are right, and many companies are like this, seemingly oblivious to whatever else is being released at the same time. Except for products similar to theirs that might compete.
"hmmm- if a major kid friendly dvd is being released, this means that there will be kids in the store, therefore we should do something to promote our kid friendly items"
Likewise, the major retailers dont seem to want any form of synergy going on, for whatever bizarre reason.
Of course, Target staff just seem to stock shelves, rather than actually try and 'sell' anything.

You are right- a case of missed opportunity.

 

[Digital Jedi]

From my experience in retail, and it's extensive, stores are not remotely interested in capitalizing on anything that is not Christmas, Halloween, 4th of July, New Years and Thanksgiving. Why? I do not know. Largely it comes for the fact that marketing strategies are devise by guys in suits who've only spent the last three years of their life outside of environment that didn't require keeping their grades up, and are utilising their profound wisdom to rearrange the store every 6 months just to keep the customers guessing, and making sure that the stores budget isn't enough to keep the store fully staffed at any given time, and therefore not allow anyone the ability to fully complete their job assignments. I'm not sure what business technique they utilize in this equation, but I believe it involves tequila shots and a dart board.

 

[somewan]

I just assumed that the political parties have tied up all the advertising agencies at this time...

nah, I got a call from Aster Pheonix that E-heros are bad and I should vote for D-Heros.
Then Syrus called and told me to vote NO on Power Bond.